CONSULTING | The Avant

OVERVIEW

The Avant is a well manicured community with friendly staff and good amenities. The apartments themselves are spacious, clean and bright. However, there were several major issues with the community. Issues ranged from security and maintenance to lack of a cohesive marketing strategy and a sub-par public reputation. These cumulative issues are what has kept the community from reaching desired occupancy and was the root cause of failing leasing rates and increase in non-renewals. In our analysis, we reviewed all aspects of the community from staffing, maintenance and security to advertising and marketing. 

OUR ANALYSIS

In our analysis, we reviewed all aspects of the community from staffing, maintenance and security to advertising and marketing.

  • Lead Generation
  • Marketing
  • Leasing Team
  • Online Reputation
  • Maintenance
  • Security

RESULT

We were able to provide a detailed analysis report including the effect each issue had on the community, the solution and the result of implementing the recommendations.

This community has already seen a steady uptick in new leads based only on several key recommendations being implemented. Once fully implemented, we believe the community will increase their overall occupancy, increase new lead generation and develop a higher percentage renewal rate.


MARKETING | Fairmount @ Brewerytown

The Fairmount @ Brewerytown, a once old warehouse, is becoming a remarkable building complete with 161 apartments, coupled with retail space and full-service gym located within the building. This pioneering project will change the entire ambiance of the Brewerytown neighborhood.

Our work included branding, digital marketing, advertising, promotions and social media. 


PROJECT MANAGEMENT | Charter Court

Charter Court is a 502 unit high rise in the highly desirable and up and coming area of East Falls in Philadelphia, PA. The property consists of (2) 11 story buildings.

Upon purchase, ownership faced numerous hurdles including low leasing rates, high resident turnover and significant challenges related to previous management shortcomings. Our team was engaged to resolve these issues and was able to overcome these obstacles by identifying significant deficiencies in this properties advertising and marketing, creating a unique marketing campaign, directing beautifying of street level entrances and deploying sponsored events to draw residents to the property.