Remarketing is a form of online advertising that enables sites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
How Does Remarketing Work?
Every time you get a new web visitor, your site will drop an anonymous browser cookie. Now, when your “cookied” visitors another site, your remarketing ad service provider will know when to deliver an ad from your website. Think of it like your local bartender. After you’ve visited once, the bartender will recognize you and remember just how you like your scotch.
What Are The Benefits?
There are a variety of different benefits to utilizing a remarketing campaign as part of your communities overall marketing plan.
* Inexpensive - Instead of paying for ads to a broad audience, you can show ads to JUST visitors of your site.
* Increase Brand Awareness - By increasing your brand awareness, you can keep your community at the forefront of renters minds throughout the "decision making" period.
* Large-scale reach: You can reach people on your remarketing lists across their devices as they browse over 2 million websites and mobile apps.
* Higher Conversion - Instead of having leads leave your site without any contact, remarketing entices renters to contact your community, which leads to substantial increases in percentage conversion.