Let's be honest. Very few in our industry like online review websites. They are a constant struggle. Very rarely do they provide a sound mechanism to generate leads and more often than not, they lead to bad reputations, decreased lead generation, and fewer renewals.
However, we still need to deal with them. Online review sites are here to stay and should not be ignored. Hoping they go away won't solve the problem. However, if you have the right plan, you can make sure you are setup for success.
WHAT IS REPUTATION MANAGEMENT?
Online reputation management (ORM) is the process of controlling what shows up when someone looks up your community online. How your property or community looks online directly impacts your leasing. Negative items showing up online can damage your brand and new business development, whereas having a positive online reputation leads to increased leads and retention rates.
"Damaging reviews can have a devastating effect on a Community when they appear on the first page of the search engine's results for community related queries."
At BreadBox, our goal is to minimize the impact of negative reviews while improving the number of positive reviews left by renters and tenants.
Each reputation management campaign is unique and we apply a customized approach to your brand strategy, while delivering honest feedback and keeping you informed during the entire process. While the process of building and maintaining a positive online presence is time-consuming, it a necessary component of leasing in this modern age.
We employ several techniques in order to achieve the goal of improving a property or community's online reputation:
- Content Development
- Monitoring & Feedback
- "Live" Review Feedback